Sports Betting Content Writer
Apply for Sports Betting Newsletter Writer - New Vertical at Front Office Sports Enter your email to apply with your existing LinkedIn profile, or to create a new one. We are looking for an English speaking content writer who will write content for a new sports betting site targeting India. You have a general interest in internet publishing and are willing to learn new things about content.
Search engine optimization (SEO) is always a bit of a challenge. There are several things to take into consideration, from articles and URL layouts to competing websites and backlinks. These issues are amplified with sportsbooks, as SEO is much more difficult and problematic where this industry is concerned.
In thisshort guide we’ll look at the reasons why, highlighting the potential issuesthat sports betting sites face.
It’s hard to be original
Thesports betting industry is saturated. There are thousands of sportsbooks, eachwith their own guides and blogs, and in addition to these you have millions ofcontent sites, all publishing the same content.
Thismeans that every writer is dangerously close to displeasing Google, which hatesregurgitated content, and it’s very difficult to be 100% original. Of course, agood content writer can make sure the content is indeed 100% original and thatit goes close to touching on new subjects, but even they are limited to whatthey can write about.
Tocounter this issue, a unique content plan is needed, requiring skilled writersand SEO experts who also understand the sports betting niche.
The most obvious content is a regulatory nightmare
The mostobvious articles for a sports betting site to publish would be tippingarticles. It makes sense, as they encourage players to bet, they are original,and one can be provided for every single game.
However,while these articles are the go-to option for affiliate sites, they can be aregulatory nightmare for actual sportsbooks. Many regulators, including the UKGambling Commission, insist that sports books do not provide tips, suggestionsor strategies relating to bets.
They canget in trouble even just for offhandedly suggesting a bet and that creates allkinds of headaches for content managers.
Links are difficult
Strongbacklinks are essential for good SEO. These links are used by Google todetermine how others perceive your site. Simply put, if you have more links on relevantsites Google believes that people are linking to you as a reference and arecommendation, so they rank you higher as a result.
But theyalso punish gambling sites, which means no sites are willing to organicallylink to them and if they offer links as a paid service, they nearly alwayscharge an extortionate price and always overvalue their site.
Thismeans that one of the main aspects of SEO is incredibly difficult and costlyfor all sports betting websites. Google also frowns upon websites that pay forlinks, even though this is one of the only viable options for sports bettingwebsites.
There aresome ways around this, though. One of the most common is to establish anaffiliate program, but this results in a lot of spammy links and no-followlinks, neither of which are helpful. An expert SEO team, such as those providedby Language Bear, can help to acquire useful and relevant links that don’t angerGoogle or cost the earth.
Conclusion: Hire a skilled team
At Language Bear we only work withSEO-adept writers who are highly knowledgeable in their chosen subjects. Whenyou hire Language Bear for your sports betting content, you’ll get the bestwriter and editors and you’ll also get people who understand the bettingindustry (and its many regulations) inside out.
This way, you’re guaranteed the bestworkarounds and the best content, all of which will remain within the rules andwill ensure you don’t fall foul of the regulators.
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